Perancangan Landing Page Nayzspot.com Menggunakan Elementor Page Builder untuk WordPress

Abstract

The development of web technology has encouraged many organizations to shift to digital platforms as a means of communication and promotion. However, technical limitations in programming often become obstacles for small and medium enterprises, including Nayzspot, in building a professional and functional landing page. This condition creates problems such as delays in publishing information, unattractive layouts, and difficulties in managing content independently. To address these challenges, this study offers a solution by utilizing WordPress as a Content Management System (CMS) and Elementor Page Builder as a visual design tool. The combination of both enables the creation of a modern, responsive, and easily managed landing page without requiring advanced technical skills. The objective of this research is to design the Nayzspot.com landing page with an organized information structure, simple navigation, consistent appearance, and interactive features that support promotion and communication with users. The implementation results show that the use of WordPress and Elementor accelerates the development process, improves content management efficiency, and produces a more attractive and user‑friendly site. Thus, this study provides practical contributions for UMKM seeking to digitalize effectively and efficiently.